The key to monetizing your business’ Facebook group has everything to do with copy that converts. Follow these simple copywriting tips to grow your group the right way…
Have you been unavoidably struggling to write a copy that converts for your Facebook Group? Don’t be in despair; it’s a very common problem that marketers face when creating ad campaigns. Now relax, though, we aren’t here to remind you of your despair, we are here to avail you with tips to follow, to be able to write a copy that converts. Trust us; we got your back; like we always do.
With 2.6 billion+ monthly active users, and about 101 languages translation, Facebook has been successful in making businesses (especially the small ones) globally reachable. However, a business can only have a breakthrough when the copy is top-notch. You can have the perfect image, videos, etc, if the copy is a disaster, nobody will subscribe to it. As long as a Facebook group is a good avenue for sharing, discussion, and networking, it’s easy to monetize. Though, there are many ways by which you can monetize, writing a copy that can convert remains the genesis of monetizing your Facebook group.
As for the copywriting – which happens to be the piece that’ll convince your Facebook Group members – you’ll need to look beyond the normalcy of just putting pen on paper to write, and delve deeper into what makes a good copy. This is where many people get it wrong; the majority fails to imbibe the characteristics that’ll make their copy stand-out from every other one online. Left to us, we won’t want you to fail in monetizing your Facebook group by posting sub-standard copy, that’s exactly why we’ve put together some great tips that will generate you turn-over from your Facebook community vis-à-vis writing copy that converts. We only need you to sit and enjoy, while you put some cogent points down.
1. Know Your Audience.
Long term success with your audience can only be achieved by engaging your audience, from time to time. However, effective engagement of your audience requires that you have to know your audience, and listen to them. Even before you start writing your copy, you have to listen to them – your audience and know what they want.
Successful businesses in the past used to pay attention to what the audiences were saying, rather than paying full attention to the experts’ advice. On the other hand, you really should create an audience or customer personas. This will help to fill the loop between your audience and the relevancy of your message.
2. Be Part of the Story.
At every point in time during your writing, you should try as much as possible to be less formal. Drop all the jargon; no one cares about them. This is not to say that you’re not good, but jargon will make your write-up boring. The best way to avoid this is to be aligned with your business, your goals, and of course your audience, i.e. be part of your own story.
Be wary that your story didn’t focus mainly on the sales, growing your email list, and/or generating the leads. Let your audience know what you’re all about, and be honest with them. With this, you’ll be sure of speaking of certainty, and knowing that your words are truly going to influence your audience positively. When they feel that they know you, they’re going to trust you, and buy from you.
3. Be Engaging.
Just like we have in the old rules of good copywriting: The role of the headline is to get your audience to read the first line. While the role of the first line is to get them to read the second line…and so on. You have to engage your audience all the way; in the right way though. Speaking of engaging your audience, it should start from the headline.
Your headline should be the signal to your audience to stop and notice, while the rest of the write-up should make them glad that they stopped to notice the headline. Your headline should offer a great sense of what will be included in the rest of the write-up. Give the hook from the beginning, they’d kept reading to find out what’s up.
Have a look at this headline for example:
“How to Lose Weight without Exercise or Strict Diet”
Take note of how the above example was targeted towards a set of audience – the overweight or the obese – by pointing out the problem and the possible solution. If your headline isn’t clear and your audience can’t identify what exactly the copy is about from your headline, then you’ve failed to engage your audience. The bottom line is, you should make your Facebook Group copy engaging, by drafting your headline well, as well as using subheadings to organize and break-up your thoughts.
4. Call Your Audience to Action.
By calling your audience to action, it means a statement that instructs your audience to take the next step in a situation. As much as it’s of great importance to start your copy in a good form, it is also of great importance to end it in a good form. Calls to action can be anything from a question to your audience, or a demand punctuated with an exclamation. You should call your audience to act effectively, by making it compelling.
Why? Because your audience taking action is the interpretation of you achieving your goal. You should never assume that your audience knows what to do next. In your calls to action, you should be specific as possible, and where possible, remind them of the benefits of taking that call to action.
Just like we have below:
“…we’ve understood that training on handling it safely is required. To learn more, and to register for concealed carry training in your state, kindly visit the official website of…”
“So what is the point? There is a better way of losing weight without hitting the gym or going on a strict diet, Detoxify! Do not pile that weight up, it is dangerous”
As you can see from the above two calls to action, they’re specific, and also note the benefit of taking the call to action.
5. Always Join the Dots.
You can have a set of brilliant thoughts in your copy, but dramatically, you’re just leaping from one thought to the other, without noting clear and distinct links between your ideas – this will make your audience feel left out. What you should do is guide your audience from one thought to the other in a manner that won’t make them feel left behind.
Summarily, it is worthy of a reminder that the above tips can, and should be combined for effective converts. Relying on just one or two might not be as effective as wished. Remember, when you’re to engage your audience with the copy; know your audience, be part of the story but make it snappy. Also, avoid repetition of words, so you won’t bore your audience, make your goal to be specific, and most importantly, end your copy with a strong call to action. By applying these tips, you’re on your way to monetizing your Facebook Group with copy that converts…, and you know what? We are glad to be of help.