Steps to build a strong marketing strategy and action plan lies at the foundation of any prospering, competitive business.
You need to ensure you’ve checked all boxes when starting to map out your marketing strategy. We’ve put together a list of seven steps to pay attention to when conducting your research.
1- Run a SWOT analysis to identify your business’ strengths, weaknesses, opportunities, and threats. Check out our latest post her on Business plan creation to help you out also!
2- Figure out the value proposition is probably the step you should invest most time and resources into, as it is one of the most important conversion factors and what could make the difference between closing a sale and losing it.
3- Determine marketing strategy objectives. When putting together your key objectives (aim for 3-5), ensure they meet the following criteria: they’re specific, measurable, and have a time frame.
4- Understand your customers. In their quest of getting to know them, marketers have started to rely less on traditional market research methods such as surveys or focus groups and pay more attention to smart online platforms and tools that tell them everything about their customers’ demographics, online behaviors, and conversations.
5- Define your buyer personas. The process of creating buyer personas involves gathering insight from different platforms such as website analytics, social media channels, customer reviews as well as actual conversations with prospects and customers.
6- Analyze your market and competitors. you need to have expert knowledge into what’s happening in your market and how are you competitors doing: what are their struggles? What’s working for them? Which are their weak links?
7- Establish your marketing methods. Get our MasterClass for this one! Find out where your audience lives (which social channels they prefer, blogs, sites, forums, etc.) and use that information to your advantage to reach them.
Don’t waste more time and get on Branding Blueprint & Facebook Ads Secrets Masterclass! Start implementing and following the steps at your own paste to not only grow but scale your business to 6 + 7 figures ! This is your year to shine!